Every good conversation – whether it be a catch-up, debate, or interview – is a story. And stories are what excite me.
For as long as I can remember, I’ve been obsessed with storytelling. I love a good character. Someone iconic, unforgettable. Interesting people, brands, and businesses are abundant in the world; listening to them and helping them share their stories makes me tick.
Since 2017, I’ve found myself working at a multitude of publications and platforms specialising in fashion, sneakers, culture, lifestyle, technology, and music. Through my professional experience, I’ve built a strong network of respected global brands and businesses. In turn, I opened my freelance books in 2023, working with a range of clients on both a one-off and contractual basis.
Working with broad strokes of several industries has kept my love of storytelling alive. Simultaneously, it has allowed me to pour my energy into passion projects, combining editorial and creative copywriting with film photography to tell intimate stories centred on music and culture.
I believe in building long-lasting relationships on a foundation of respect (of each other’s time, energy, and skills) and communication, ensuring that every project is given the finesse it deserves. I’m a perfectionist at heart, and I appreciate clients who approach working with me with openness and integrity; that way, we can consistently execute high-quality projects.
One thing I’ve learnt working within a range of house styles, tones of voice, and clients, is that adaptability is the name of the game. You need to be fluid. There’s no ‘one size fits all’ approach to copy — working with me, you’ll get a decisive, creative approach tailored to your needs.
My professional experience includes: Senior Creative Copywriter at SEVENSTORE, Style Writer at Highsnobiety, Brands Partnerships & Editorial Manager at Contact, Style Editor at Complex UK, Staff Writer at VERSUS, and Staff Writer at The Drop Date.
Expertise across all social platforms, in-app, digital, and print — podcasts, panels, and video, too!
So…whether you’re looking for a shiny new press release, in-app or online copy that your audience will love, editorial, interviews, tone of voice documents, a brand book, OOH copy…or anything in between…let’s connect.
*100% human-generated content. No part of this description was created or modified by generative AI.