• Denim Tears

    Press Release

    Working closely with Tremaine Emory and the Denim Tears team, I crafted press releases for collections, drops, and collaborations from SS24-FW25.

  • PUMA

    E-Commerce Copy

    Digital, newsletter, social, and in-app copy for the launch of Represent 247 x PUMA.

  • Sony

    Campaign Copy & Press Release

    Produced and developed the editorial copy and press release for Sony’s Zara Larsson “Life in Pink” campaign.

  • Commerce Thinking

    Newsletter

    Wrote weekly newsletter content concerning New Luxury, strategy, sports and fashion crossover, & more – including industry expert interviews.

  • Dirty London

    Creative Copy & Storytelling

    Working closely with PR agency Canoe, I crafted the storytelling and creative concepts for the launch of House of Juicy’s new streetwear brand, Dirty London.

  • arabsoda

    Press Release, Creative Copywriting, & Editing

    For the launch of arabsoda, I crafted bespoke web copy and a press release for key media titles. The project also included creative copy and editing for the JAMEEL photobook.

  • GAFFER

    Editorial

    Editorial copy and editing for GAFFER’s The 100 interview series.

  • Scouty

    Press Release & Press Strategy

    Worked closely with Scouty ahead of their new service launch to develop a new press release and accompanying press outreach strategy.

  • 925clo

    Landing Page, Social, and In-App Copy

    Ahead of the launch of the 925clo app and website, I produced bespoke copy for the business, including a landing page, LinkedIn and Instagram bios, CTAs, and user journey.

  • Here Be Dragons

    White Paper & Panel Talk

    Researched and wrote an extensive white paper on shifting trends in the “low & no” alcohol industry, and spoke as an industry expert on a panel about brand collaborations.

  • SSENSE

    Interview

    Conducted and penned an interview with DJ Harvey for his collaboration with Canadian multi-retailer SSENSE.

  • Avirex EU

    SEO Articles

    Researched and penned a series of SEO articles for Avirex’s launch in the EU/UK.

  • Hunger Magazine

    Photography and Editorial

    Shot 35mm film photography and produced editorial copy in Johannesburg for Boiler Room’s True Music 10.

  • CLASH

    Photography & Editorial

    Shot 35mm film photography and produced editorial copy for Boomtown 2025.

  • Reuben Selby

    Brand Book, Creative Copy, & Show Notes

    Produced the Reuben Selby brand book, complete with bespoke creative copy, storytelling, and show notes for SS22 and AW22.